The 5 Numbers Every Founder Should Check Every Monday
Financial clarity isn't about complex spreadsheets. It's about knowing five numbers cold.
Guy Balan
Founder & CEO of Boost Performers
Carl-Frederic Paret
Partner at Boost Performers
Most founders can tell you their revenue. Few can tell you their profit margin. Even fewer know their cash runway or cost per acquisition.
Why This Matters
Flying blind financially is the #1 reason businesses that seem successful on the surface suddenly collapse. Revenue masks problems. Profit reveals them.
The 5 Monday Numbers
Every Monday morning, before you do anything else, check these:
1. Cash in the Bank
Not revenue. Not invoiced amounts. Actual cash available right now. This is your oxygen supply.
2. Accounts Receivable Over 30 Days
Money you're owed that's late. If this number keeps growing, you have a collections problem — and a cash flow problem behind it.
3. Revenue This Week vs. Target
Are you on pace for the month? Don't wait until the 28th to find out you're behind. Check weekly.
4. Gross Profit Margin
Revenue minus direct costs, divided by revenue. If this is below 50% for a service business, something is structurally wrong with your pricing or delivery costs.
5. Customer Acquisition Cost (CAC)
Total marketing and sales spend divided by new customers. If it costs you $500 to acquire a client worth $400, you're going bankrupt with growth.
Want to see how this applies to your business?
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Book a Discovery CallHow to Track These
You don't need fancy software. A simple spreadsheet updated every Monday works. The discipline of checking these numbers weekly is more valuable than any dashboard.
Your Next Step
Block 15 minutes every Monday. Pull these five numbers. Within a month, you'll make better decisions than 90% of founders your size.
Ready to take the next step?
Talk to our team about how we can apply these strategies to your business.
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